The Fallout from Prop 19

In November 2020, California voters narrowly passed Proposition 19, changing the way property taxes are assessed to provide more portability for seniors, people with disabilities, and those who lose their homes in wildfires and other disasters. But the new law also came with consequences for family transfers…

CHIC (Pearl)

Under Prop 19, there are new limits on property tax exemptions in transfers to family members. The transfer must be to a child or grandchild, that family member must make the home their primary residence within one year of the transfer, and the exemption is limited to the first $1 million of assessed value over the original base assessment. And no, gifting your property to your child would not qualify for an exemption!

GEEK (Kevin)

Another Prop 19 quirk is that the same property owner can take their base property tax assessment with them to 3 different properties anywhere in California, provided the original and replacement homes are of moderately equal value. I don’t think this will lead to a flurry of seniors on the move, but it seems a bit antithetical to the original intent of Prop 13, which was to allow Californians to age gracefully in place.

Look Who's Selling

This recent snapshot shows that Baby Boomers are driving home sales in 2023, as they approach their golden years and look to downsize or seek a change of scenery. More than half of sellers are married, nearly half of them plan to buy a new home after they sell, and fully two-thirds are white.

Learn more in this infographic from the California Association of Realtors.

Why are people on the move?

According to the U.S. Census, Americans are on the move, with 8.7% of the population changing their environment in 2022 alone. Why? There are a number of factors. The aspiration to move from renting to owning is part of everyone’s home dreams. Proximity to family is also a critical component, especially with the cost of childcare. And of course, housing affordability and the cost of living are also huge factors.

It’s interesting to note that young people and seniors are the most motivated demographics to move, and for many of the same reasons like new jobs and career opportunities. Check the numbers for additional insights.

The Census Sells

The U.S. Census Bureau recently released data from the once-a-decade count, and the report shows that our share of senior residents expanded significantly from 2010 to 2020 and faster than any decade in more than a century. Meanwhile, birth rates continue to decline as more younger couples delay having children to focus on education and careers. The AP has more on the numbers.

As usual, the Census contains some valuable nuggets of data that sellers can leverage to successfully market their homes. For example, 1 in 6 Americans is 65 and older — up from 1 in 8 in 2010 — and our median age has risen eight years since 1980 to 38.8. That means even the perfect social media post may not reach as many potential buyers as a traditional direct mail campaign.

Additionally, it’s interesting to note that 5% of households included three or more generations, and about 19% of Americans reported living with relatives. Given these numbers, it would be wise to highlight an existing ADU on your property — or the potential for adding one. On the flip side, about 28% of households were solo occupants. That’s 35 million possible buyers who may not care as much about schools and other concerns for families and couples.