The Census Bureau recently released data from their American Community Survey (ACS) for 2022, and some interesting numbers pop out in Santa Clara County. For example, 62% of households are single family homes, and 60% of housing units were constructed prior to 1980.
An astounding 41% of the county’s residents are foreign born, and 55% speak a language other than English at home, making this one of the most diverse communities in the country — and the world.
According to the U.S. Census, Americans are on the move, with 8.7% of the population changing their environment in 2022 alone. Why? There are a number of factors. The aspiration to move from renting to owning is part of everyone’s home dreams. Proximity to family is also a critical component, especially with the cost of childcare. And of course, housing affordability and the cost of living are also huge factors.
It’s interesting to note that young people and seniors are the most motivated demographics to move, and for many of the same reasons like new jobs and career opportunities. Check the numbers for additional insights.
With more than 1.37 million people (according to the recent Census), San Diego is the eighth-largest city in the United States and the second-largest in California. But did you know the median age in San Diego is around 35, with one quarter of the city’s population under 20 and only 12% over 64? That makes it one of the youngest big cities in the country. On top of that, nearly 41% of the people speak one of more than 100 languages at home — other than English.
The U.S. Census Bureau recently released data from the once-a-decade count, and the report shows that our share of senior residents expanded significantly from 2010 to 2020 and faster than any decade in more than a century. Meanwhile, birth rates continue to decline as more younger couples delay having children to focus on education and careers. The AP has more on the numbers.
As usual, the Census contains some valuable nuggets of data that sellers can leverage to successfully market their homes. For example, 1 in 6 Americans is 65 and older — up from 1 in 8 in 2010 — and our median age has risen eight years since 1980 to 38.8. That means even the perfect social media post may not reach as many potential buyers as a traditional direct mail campaign.
Additionally, it’s interesting to note that 5% of households included three or more generations, and about 19% of Americans reported living with relatives. Given these numbers, it would be wise to highlight an existing ADU on your property — or the potential for adding one. On the flip side, about 28% of households were solo occupants. That’s 35 million possible buyers who may not care as much about schools and other concerns for families and couples.
Digging deep into the data, the Census Bureau recently found that people are having children later in life. Between 1990 and 2019, the median age of first-time parents rose from 27 to an all-time record of 30. A variety of factors are at play here but the bottom line is more people are having kids in their 30s and 40s instead of their 20s. This shift could also have a significant impact on when new families get into the housing market. The AP has more numbers.
