Navigating to the Perfect Price

In a constantly evolving real estate market, setting — and getting — the right price takes a team approach. With our team, you get a unique blend of chic presentation and geek precision to help you navigate your way to the perfect price. Our data-driven insights provide you with the trust and confidence you need to make your home dreams come true!

CHIC (Pearl)

You could try throwing spaghetti at the wall and seeing what sticks, but real estate pricing is more than just intuition. I focus on the aesthetic and emotional elements that influence pricing, ensuring your home is presented in the best possible light. For sellers, this means strategic staging and marketing, as well as setting a listing price that reflects both market conditions and the intrinsic value of your home. Meanwhile, buyers need a guide through the emotional journey of finding a home that feels just right. I help you understand the market landscape and craft offers that are competitive and aligned with your goals.

GEEK (Kevin)

Who wants pasta stuck to their walls? I take a deep dive into the data, going beyond the standard Comparative Market Analysis (CMA) and meticulously examining market comps, historical trends, and economic indicators. Using these data-driven strategies, I calculate property values based on current market conditions, ensuring that our pricing strategy is both competitive and accurate. I also consider the local list-to-sale price ratio to get a sense of how high buyers will go. This approach ensures that our pricing reflects not only fair market value but also buyer behavior, giving you an edge over other offers in a busy market.

We can’t wait to work together with you to achieve your real estate goals with style and savvy. And don’t keep it to yourself — share our tips with your friends, coworkers, and family!

Santa Clara County Rising

The Silicon Valley housing market continues its long rebound, with May seeing year-over-year increases in sales and median prices for both homes and condos in Santa Clara County. But you’ll need to act fast to have a chance at one of these properties because they’re spending less and less time on the block!

Anyone can appreciate this.

If you ever needed a visualization of the rising cost of homeownership, this chart should do the trick. Tracking median house sales price fluctuations by region since 1990, you can see a significant shift to the West and South and away from the Northeast, even as prices have appreciated across the country. Of course, the last spikes we saw in western sales led to the subprime bubble, so it’s good for investors to be cautious.

Is the market about to Spring?

Even in pandemic times, Spring has typically been a time for peaks in luxury home sales, which leads to spikes in median sales prices. As we spring into March, are we on the verge of another bump?

San Francisco Market Update - December 2023

Has the home sales market in San Francisco finally begun to cool off, or is it just the chill of another atmospheric river? Inventory and median sales price were down year over year in December, and properties took a little more time getting scooped up. Meanwhile, condo prices in the City by the Bay saw a 9% increase from the same time in 2022, and opportunities were 10% more plentiful.