Navigating to the Perfect Price

In a constantly evolving real estate market, setting — and getting — the right price takes a team approach. With our team, you get a unique blend of chic presentation and geek precision to help you navigate your way to the perfect price. Our data-driven insights provide you with the trust and confidence you need to make your home dreams come true!

CHIC (Pearl)

You could try throwing spaghetti at the wall and seeing what sticks, but real estate pricing is more than just intuition. I focus on the aesthetic and emotional elements that influence pricing, ensuring your home is presented in the best possible light. For sellers, this means strategic staging and marketing, as well as setting a listing price that reflects both market conditions and the intrinsic value of your home. Meanwhile, buyers need a guide through the emotional journey of finding a home that feels just right. I help you understand the market landscape and craft offers that are competitive and aligned with your goals.

GEEK (Kevin)

Who wants pasta stuck to their walls? I take a deep dive into the data, going beyond the standard Comparative Market Analysis (CMA) and meticulously examining market comps, historical trends, and economic indicators. Using these data-driven strategies, I calculate property values based on current market conditions, ensuring that our pricing strategy is both competitive and accurate. I also consider the local list-to-sale price ratio to get a sense of how high buyers will go. This approach ensures that our pricing reflects not only fair market value but also buyer behavior, giving you an edge over other offers in a busy market.

We can’t wait to work together with you to achieve your real estate goals with style and savvy. And don’t keep it to yourself — share our tips with your friends, coworkers, and family!

Are you asking the right questions?

There’s no such thing as a stupid question, especially when it comes to selling your home. But it’s hard for a seller to know the right questions to ask if they’ve never done this before. That’s why it’s important to pick an agent who knows the answers. 

CHIC (Pearl)

Beyond the basics of price and commission, it’s important to ask an agent about their marketing strategy. How can they ensure your property gets maximum exposure in a crowded market? Related to this is timing. Is now the best time to put your property on the market? If so, why? If not, why not, and what would be a better time? And there’s nothing wrong with asking an agent directly why they are the best person for the job. If they can’t answer that question, it’s a big red flag!

GEEK (Kevin)

As a numbers guy, it’s important for me to know about valuation and pricing. How will the agent get you top dollar without scaring off potential buyers? How do they plan to handle a bidding war? Can they guarantee none of the buyers will walk away before you get the offer you want? And what will the agent do to mitigate your risk by avoiding contingencies in the contract? A successful sale requires attention to detail, and your agent should reflect that.