Navigating to the Perfect Price

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In a constantly evolving real estate market, setting — and getting — the right price takes a team approach. With our team, you get a unique blend of chic presentation and geek precision to help you navigate your way to the perfect price. Our data-driven insights provide you with the trust and confidence you need to make your home dreams come true!

CHIC (Pearl)

You could try throwing spaghetti at the wall and seeing what sticks, but real estate pricing is more than just intuition. I focus on the aesthetic and emotional elements that influence pricing, ensuring your home is presented in the best possible light. For sellers, this means strategic staging and marketing, as well as setting a listing price that reflects both market conditions and the intrinsic value of your home. Meanwhile, buyers need a guide through the emotional journey of finding a home that feels just right. I help you understand the market landscape and craft offers that are competitive and aligned with your goals.

GEEK (Kevin)

Who wants pasta stuck to their walls? I take a deep dive into the data, going beyond the standard Comparative Market Analysis (CMA) and meticulously examining market comps, historical trends, and economic indicators. Using these data-driven strategies, I calculate property values based on current market conditions, ensuring that our pricing strategy is both competitive and accurate. I also consider the local list-to-sale price ratio to get a sense of how high buyers will go. This approach ensures that our pricing reflects not only fair market value but also buyer behavior, giving you an edge over other offers in a busy market.

We can’t wait to work together with you to achieve your real estate goals with style and savvy. And don’t keep it to yourself — share our tips with your friends, coworkers, and family!

Seller’s Best Friends

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In today’s fast-paced market, the secret to making the most money from your sale is creating buyer interest right away. Over years of working with sellers, we’ve developed a winning team strategy to help you seamlessly sell your home at the highest value.

CHIC (Pearl)

We don't just put a sign in the lawn and an ad online and hope that the home automatically sells itself. By expertly staging and strategically marketing your home early, we know how to intentionally create buyer excitement, drive early offers, and make your sale as profitable as possible. We develop personalized solutions to meet your goals. Whether you want to increase your property value, expedite your sale, or simultaneously sell your current home and buy your next one, we'll provide you with a level of service that’s just as unique as your home.

GEEK (Kevin)

We're not shooting in the dark here. We use real time market data to provide sellers with a curated valuation strategy that drives the results they want. Compass proprietary technology allows us to see how your home price compares to similar listings, so we can help you sell with confidence. Wondering how to increase your home value before listing it? Working with us means you’ll have access to resources (contractors, inspectors, home goods shopping) that can help you make value-adding renovations to your home without spending any money up front.

Pricing matters.

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You don’t have to take our word for it. Just take a look at the numbers. Homes that go through a price reduction spend nearly two months longer on the market and sell for around 10% less than homes without price reductions. That’s a significant difference, and another reminder to price your home to sell, not to shock.

What’s in a price?

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When you put your home up for sale, choosing the right asking price could be the difference between getting what you want and leaving big-time dollars on the table — especially in today’s tight market. So how do you find the right number?

CHIC (Pearl)

Setting an asking price is all about striking a balance — between the price you want and what the market will bear, high interest rates and low inventory, first impressions and protracted negotiations. In this treacherous territory, it’s good to have an agent to guide you to the promised land. We’ll help you make sense out of the tea leaves and find the asking price that fits your property.

GEEK (Kevin)

I love a good numbers game, and finding your asking price is all about crunching the data. The first step is to analyze comparable sales in your neighborhood. How do the homes compare to yours by the numbers? How closely did asking prices mirror impartial estimates? How long did the properties spend on the market? Once you know the landscape, it’s easier to find your way.