Seller’s Best Friends

In today’s fast-paced market, the secret to making the most money from your sale is creating buyer interest right away. Over years of working with sellers, we’ve developed a winning team strategy to help you seamlessly sell your home at the highest value.

CHIC (Pearl)

We don't just put a sign in the lawn and an ad online and hope that the home automatically sells itself. By expertly staging and strategically marketing your home early, we know how to intentionally create buyer excitement, drive early offers, and make your sale as profitable as possible. We develop personalized solutions to meet your goals. Whether you want to increase your property value, expedite your sale, or simultaneously sell your current home and buy your next one, we'll provide you with a level of service that’s just as unique as your home.

GEEK (Kevin)

We're not shooting in the dark here. We use real time market data to provide sellers with a curated valuation strategy that drives the results they want. Compass proprietary technology allows us to see how your home price compares to similar listings, so we can help you sell with confidence. Wondering how to increase your home value before listing it? Working with us means you’ll have access to resources (contractors, inspectors, home goods shopping) that can help you make value-adding renovations to your home without spending any money up front.

Pricing matters.

You don’t have to take our word for it. Just take a look at the numbers. Homes that go through a price reduction spend nearly two months longer on the market and sell for around 10% less than homes without price reductions. That’s a significant difference, and another reminder to price your home to sell, not to shock.

What’s in a price?

When you put your home up for sale, choosing the right asking price could be the difference between getting what you want and leaving big-time dollars on the table — especially in today’s tight market. So how do you find the right number?

CHIC (Pearl)

Setting an asking price is all about striking a balance — between the price you want and what the market will bear, high interest rates and low inventory, first impressions and protracted negotiations. In this treacherous territory, it’s good to have an agent to guide you to the promised land. We’ll help you make sense out of the tea leaves and find the asking price that fits your property.

GEEK (Kevin)

I love a good numbers game, and finding your asking price is all about crunching the data. The first step is to analyze comparable sales in your neighborhood. How do the homes compare to yours by the numbers? How closely did asking prices mirror impartial estimates? How long did the properties spend on the market? Once you know the landscape, it’s easier to find your way.

Bay Area Luxury Listings

You can learn a lot about a housing market by looking at the high end. In that respect, the Bay Area could be on the rise, as indicated by the top listing prices from Sebastopol to Santa Cruz.

Are you asking the right questions?

There’s no such thing as a stupid question, especially when it comes to selling your home. But it’s hard for a seller to know the right questions to ask if they’ve never done this before. That’s why it’s important to pick an agent who knows the answers. 

CHIC (Pearl)

Beyond the basics of price and commission, it’s important to ask an agent about their marketing strategy. How can they ensure your property gets maximum exposure in a crowded market? Related to this is timing. Is now the best time to put your property on the market? If so, why? If not, why not, and what would be a better time? And there’s nothing wrong with asking an agent directly why they are the best person for the job. If they can’t answer that question, it’s a big red flag!

GEEK (Kevin)

As a numbers guy, it’s important for me to know about valuation and pricing. How will the agent get you top dollar without scaring off potential buyers? How do they plan to handle a bidding war? Can they guarantee none of the buyers will walk away before you get the offer you want? And what will the agent do to mitigate your risk by avoiding contingencies in the contract? A successful sale requires attention to detail, and your agent should reflect that.