Navigating to the Perfect Price

In a constantly evolving real estate market, setting — and getting — the right price takes a team approach. With our team, you get a unique blend of chic presentation and geek precision to help you navigate your way to the perfect price. Our data-driven insights provide you with the trust and confidence you need to make your home dreams come true!

CHIC (Pearl)

You could try throwing spaghetti at the wall and seeing what sticks, but real estate pricing is more than just intuition. I focus on the aesthetic and emotional elements that influence pricing, ensuring your home is presented in the best possible light. For sellers, this means strategic staging and marketing, as well as setting a listing price that reflects both market conditions and the intrinsic value of your home. Meanwhile, buyers need a guide through the emotional journey of finding a home that feels just right. I help you understand the market landscape and craft offers that are competitive and aligned with your goals.

GEEK (Kevin)

Who wants pasta stuck to their walls? I take a deep dive into the data, going beyond the standard Comparative Market Analysis (CMA) and meticulously examining market comps, historical trends, and economic indicators. Using these data-driven strategies, I calculate property values based on current market conditions, ensuring that our pricing strategy is both competitive and accurate. I also consider the local list-to-sale price ratio to get a sense of how high buyers will go. This approach ensures that our pricing reflects not only fair market value but also buyer behavior, giving you an edge over other offers in a busy market.

We can’t wait to work together with you to achieve your real estate goals with style and savvy. And don’t keep it to yourself — share our tips with your friends, coworkers, and family!

Buyers in Brief

Last week, we shared a snapshot of sellers on the market in 2023 from the California Association of Realtors. Now it’s time to take a look at buyers braving the waters.

Contrary to what you might guess, it’s the Millennial Generation in the driver's seat on the buyer bandwagon, with nearly half the buyers coming from that age bracket. All told, it’s also an experienced cohort. Buyers have a median age of 45, nearly two in three are married, and 64% are repeat buyers.

See the infographic below for more numbers.

Diversity is Our Identity

The Census Bureau recently released data from their American Community Survey (ACS) for 2022, and some interesting numbers pop out in Santa Clara County. For example, 62% of households are single family homes, and 60% of housing units were constructed prior to 1980.

An astounding 41% of the county’s residents are foreign born, and 55% speak a language other than English at home, making this one of the most diverse communities in the country — and the world.

Geek's Number Talk: Parenthood Deferred

Digging deep into the data, the Census Bureau recently found that people are having children later in life. Between 1990 and 2019, the median age of first-time parents rose from 27 to an all-time record of 30. A variety of factors are at play here but the bottom line is more people are having kids in their 30s and 40s instead of their 20s. This shift could also have a significant impact on when new families get into the housing market. The AP has more numbers.