Navigating to the Perfect Price

In a constantly evolving real estate market, setting — and getting — the right price takes a team approach. With our team, you get a unique blend of chic presentation and geek precision to help you navigate your way to the perfect price. Our data-driven insights provide you with the trust and confidence you need to make your home dreams come true!

CHIC (Pearl)

You could try throwing spaghetti at the wall and seeing what sticks, but real estate pricing is more than just intuition. I focus on the aesthetic and emotional elements that influence pricing, ensuring your home is presented in the best possible light. For sellers, this means strategic staging and marketing, as well as setting a listing price that reflects both market conditions and the intrinsic value of your home. Meanwhile, buyers need a guide through the emotional journey of finding a home that feels just right. I help you understand the market landscape and craft offers that are competitive and aligned with your goals.

GEEK (Kevin)

Who wants pasta stuck to their walls? I take a deep dive into the data, going beyond the standard Comparative Market Analysis (CMA) and meticulously examining market comps, historical trends, and economic indicators. Using these data-driven strategies, I calculate property values based on current market conditions, ensuring that our pricing strategy is both competitive and accurate. I also consider the local list-to-sale price ratio to get a sense of how high buyers will go. This approach ensures that our pricing reflects not only fair market value but also buyer behavior, giving you an edge over other offers in a busy market.

We can’t wait to work together with you to achieve your real estate goals with style and savvy. And don’t keep it to yourself — share our tips with your friends, coworkers, and family!

Coming Soon in Mountain View!

201 Flynn Ave, Unit 16, Mountain View, CA 94043

2 Bed | 2.5 Baths | 1,254 sqft

Take a sneak peek at this end unit townhome with an uncommonly spacious backyard close to the diverse and dynamic culture of Downtown Mountain View. It’s the perfect combination of private getaway and centralized location, surrounded by great school districts and major tech companies, some of which are within walking — or bicycling — distance, including Google, Samsung, LinkedIn, Symantec, and NASA.

With the Stevens Creek Trail and Shoreline Lake and Golf Links nearby, there’s plenty of opportunity to connect with nature and stay fit. And Shoreline Amphitheatre is always a destination for the best live music. Relax in the clubhouse, take a lap in the pool, or lay out and enjoy the backyard paradise we created for our clients. We’re really happy with how the home turned out after new painting, clearing, light fixtures, and planting, and we hope you’ll like it, too!

Contact us for a before market showing.

Should it stay or should it go?

Remember when you remodeled your kitchen and installed that high-end stove and oven you use every day to cook fabulous meals for your family? If you sell the home, you probably think you can take it with you. Not so fast! The buyer may have other ideas.

CHIC (Pearl)

Generally speaking, anything that’s permanently installed or custom built — like light fixtures, built-in shelving, and major appliances — stays with the home. Decorative items like rugs, artwork, and non-custom curtains are typically fair game if they can be removed without causing damage to the property. But if you find it’s hard to say goodbye to that special something that really pulled your home together, it’s important to avoid misunderstandings and make your plans clear to buyers in advance.

GEEK (Kevin)

Pearl’s absolutely right here. You have to set expectations up front. If you don’t plan on leaving your appliances or other hardware in the house, it’s wise to replace them before you start showing the house or disclose that info before you enter into contract. Even something as simple as those custom cabinet handles you’re planning to take with you could be the one thing that makes a buyer commit. Don’t lead them on. If you’re ever confused about what stays and what goes, ask your agent!

Renaissance Geek

Thanks to Kevin (the Geek) for embracing one of his many talents to capture beautiful photos of our new listing — even if the weather occasionally got in the way. I’m so grateful to have his support on my journey!

Want to see the finished product? Head over to our Properties page!

Take a sneak peek

Instead of our usual properties spotlight, today we want to give you a sneak peek at a property we’re busy sprucing up. Everybody knows that first impressions matter, so we’re upgrading the porch light, trimming the garden, and doing some interior decorating.

Check out these pics of the work in progress, and stay tuned for more details later this week!