Buyers in Brief

Last week, we shared a snapshot of sellers on the market in 2023 from the California Association of Realtors. Now it’s time to take a look at buyers braving the waters.

Contrary to what you might guess, it’s the Millennial Generation in the driver's seat on the buyer bandwagon, with nearly half the buyers coming from that age bracket. All told, it’s also an experienced cohort. Buyers have a median age of 45, nearly two in three are married, and 64% are repeat buyers.

See the infographic below for more numbers.

Strength in Diversity

With more than 1.37 million people (according to the recent Census), San Diego is the eighth-largest city in the United States and the second-largest in California. But did you know the median age in San Diego is around 35, with one quarter of the city’s population under 20 and only 12% over 64? That makes it one of the youngest big cities in the country. On top of that, nearly 41% of the people speak one of more than 100 languages at home — other than English.