Valentine’s Day Spending Surge

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According to a survey by WalletHub, Valentine’s Day spending is expected to reach $25.8 billion in the U.S. this year, or about $185.81 per person choosing to celebrate the holiday.

Meanwhile, 46% of Americans say inflation is affecting their Valentine’s Day plans, and 24% don’t expect their valentine to spend any money on a gift this year. But another 45% expect their valentine to spend at least $50.

So what gives? Get more numbers.

Will you be our Valentine?

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Whether it’s giving gifts or acts of service or just spending quality time, we all embrace each other differently. So what’s your love language?

CHIC (Pearl)

You don’t need to spend a lot of money to have a great time with someone you love. Sometimes a little adventure goes a long way. I like wandering off the beaten path and exploring the road less traveled. And I love new experiences that become old habits, like that restaurant at the top of a hill that you never knew existed and now can’t live without. Maybe we’ll go there for a Valentine’s dinner.

GEEK (Kevin)

Everything costs money, and even the best things in life aren’t free, no matter what the song says. If you’re going to do anything for your special someone, you may as well throw down. A weekend escape to a coastal retreat complete with spa days and bubble baths will set you back a few bucks, but the relaxation and rewards it buys can be priceless. So don’t be afraid to spend a little green to show your love.

Year of the Dragon

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The official Lunar New Year falls on Saturday, and it’s a huge deal in Korea, China, and most East Asian cultures. Families gather to eat and drink special foods and play games all day. Stay tuned to our social media for posts from Lunar New Year celebrations this weekend.

Did you know we’re entering the Year of the Dragon? Experts believe this year will be marked by ambition, enthusiasm, and creativity. Sounds like a typical election year! You should also look out for lucky numbers 1, 6, and 7 and the colors silver, gold, and gray.

San Francisco Market Update - December 2023

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Has the home sales market in San Francisco finally begun to cool off, or is it just the chill of another atmospheric river? Inventory and median sales price were down year over year in December, and properties took a little more time getting scooped up. Meanwhile, condo prices in the City by the Bay saw a 9% increase from the same time in 2022, and opportunities were 10% more plentiful.