Chic vs. Geek: What do buyers want?

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We’re still getting used to the “new normal”, and it’s shifting the way buyers are looking at homes, too. So what are the most popular features in a post-COVID world?

CHIC (PEARL)

It shouldn’t be surprising that home offices and big backyards are in high demand. With more employers shifting to hybrid or work-from-home models, a quiet space to Zoom or crush that deadline is becoming more valuable. And being stuck at home is a lot more tolerable when you have a spacious backyard to spread out.

GEEK (KEVIN)

The biggest selling point for a lot of buyers is family space — and not just for socializing. We all know that personal space is just as important, especially when you’ve heard the same family stories a couple hundred times. And with crimes of opportunity on the rise, a secure front porch is becoming another hot item on the COVID market.

Geek's Number Talk: Where are all the people going?

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You may have heard that the Bay Area is experiencing a population decline for the first time in what seems like decades of consistent growth. According to early Census data, our regional population shrunk by 0.6% in 2020, and we’re down 0.8% from the peak of just two years ago.

As you can see, the biggest dip was right here in Santa Clara County, which dropped more than 15,000 residents last year alone. It’s no secret that the rising costs of housing are driving a population shift out of the Bay Area. But it’s yet to be seen how long this trend will hold.

Chic vs. Geek: What's in a name?

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What’s the difference between a Realtor and a real estate agent?

CHIC (PEARL)

This is a riddle that many of our clients aren’t sure how to answer because the titles are often used interchangeably. Both agents and REALTORS® are licensed to sell real estate, but each title refers to a specific type of real estate professional, and there are key distinctions between the two. For our clients, the most important difference is the level of professional standards. Anyone can become a real estate agent by studying, taking a test, and obtaining a license. Becoming a REALTOR® takes a whole new level of commitment to your clients and your work. You can find a local REALTOR® using this search tool.

GEEK (KEVIN)

“REALTOR®” is actually a trademarked term for real estate agent who is an active member of the National Association of Realtors (NAR), the largest trade association in the United States. New members attend an orientation and agree to abide by NAR’s Code of Ethics & Standards of Practice, which outlines our duties to clients, the public and other REALTORS®. The code includes 17 Articles, 71 supporting Standards of Practice, and 131 explanatory case interpretations. It’s based on the “Golden Rule” and requires that REALTORS® cooperate to further the best interests of consumers and their clients.