Chic vs. Geek: COVID-19

How is the coronavirus outbreak impacting the real estate market?

CHIC (PEARL)

According to the National Association of Realtors, only 3% of their 1.4 million members have reported listings removed from the market due to the coronavirus pandemic. The crisis is putting a strain on everyone and adding short-term uncertainty to the market, and there’s still a lot that we don’t know about what the next few months will bring. But uncertainty is the name of the game in real estate, and savvy investors know how to stick to a game plan. Now is a great time to take advantage of low interest rates and timid bidders who may not be ready to commit to a property.

GEEK (KEVIN)

I have an important message for sellers: Do not panic. Keep calm, stay informed, and use your best judgment. If you have property on the market and a deadline to sell that doesn’t pause for viral pandemics, you can still get the word out through alternative methods like virtual open houses, interactive floor plans, and video tours. If you decide to host an open house, make sure you follow best practices, bring a lot of hand sanitizer, and keep some masks at the ready. And instead of paper handouts, share them in the mobile cloud. Drop us a line for more tips on marketing in a time of social distancing.