Geek's Number Talk: As interest rates rise, the market falls.

With the Fed about to increase interest rates another three-quarters of a point, Wall Street is reacting, and not in a good way. The Dow Jones lost 876 points Monday — or nearly 3 percent — Nasdaq fell 4.7%, and the S&P 500 lost nearly 4%. Overall, the market is down 20% since January. Want to get more numbers? Have a listen to the PBS News Hour.

Chic vs. Geek: The Importance of Using a REALTOR®

While all REALTORS® have a real estate license, not all real estate agents are REALTORS®. So what makes a REALTOR®?

CHIC (PEARL)

REALTORS® are held to a higher standard of ethics, which makes all the difference when it comes to what could be the biggest financial transaction in your life. Like licensed attorneys, REALTORS® pledge themselves to a Code of Ethics and related Standards of Practice covering duties to Clients and Customers, duties to the Public, and duties to fellow REALTORS®. We are ready to serve you with the highest standards!

GEEK (KEVIN)

Did you know? REALTOR® is a trademark of the National Association of REALTORS® (NAR) and identifies a person who has voluntarily joined the NAR and subscribes to its Code of Ethics. REALTORS® are members of a national trade association and typically members of a state and local associations of REALTORS®, and agree to abide by the bylaws, rules, and regulations of those associations.

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Happy Pride Month!

All month long — and every day — we celebrate the rainbow of humanity that makes our world beautiful. Much love to all of our brothers and sisters!

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Pearl You

Pearl is a stylish woman with creative inclinations. She has great eyes for property and a nose for opportunity. She excels at creative marketing and project management, and she can negotiate with the best. She understands that real estate is really about finding the lifestyle of your dreams. It’s human nature, and it drives Pearl’s work every day.

Geek's Number Talk: Where’s all the housing?

A lot of Bay Area cities are blaming each other for the housing shortage we’re all experiencing, but the truth is we aren’t building enough new housing anywhere, and we haven’t for a while.

Permits were issued for 119,636 new homes statewide in 2021 – just two thirds of the projected need – and this year it’s expected to be even less, with only a fraction in Santa Clara County. If this comes to pass, it will be the 30th year out of the past 35 that California has failed to meet housing production goals. And even permitted projects face false starts and stall outs due to shortages of labor and materials, as well as ever-present community pushback.

Bottom line: Unless hundreds of thousands of new homes are built this year and for many years thereafter, Bay Area home prices will continue to rise, and this will continue to be a seller’s market.

Chic vs. Geek: Stability in Uncertain Times

Many homebuyers are hitting the pause button due to rising interest rates, inflation, and other economic fluctuations. But waiting will only make the price tag higher as long as Silicon Valley home values remain immune from market fluctuations. Let’s take a look at a few reasons why this is true:

CHIC (PEARL)

Wealth: Silicon Valley has the highest level of income and wealth inequality in the U.S., and it increased dramatically during COVID. That means fewer people can afford to buy, and those who can are ready to spend big sums to get what they want.

Jobs: Silicon Valley’s unemployment rate fell to 2.9% at the end of 2021, and tech jobs are now 5% above pre-COVID levels. That means more demand from well-paid workers, and it only deepens as cities continue to miss their housing production goals.

Employer Confidence: Google, LinkedIn, Apple, Amazon, Facebook/Meta and other tech giants made major investments in Silicon Valley real estate in 2021, which means those well-paying jobs aren’t going anywhere, and neither are the service industries that support them.

GEEK (KEVIN)

Investment Housing: The Santa Clara County Housing “Affordability Index” stands at 22%, which means less than 1 in 4 residents can purchase a median priced home. So it should come as no surprise that the share of homes sold for investment hit 9.5% in 2021.

Strong Fundamentals: The housing market boom we’re seeing now in Silicon Valley isn’t a “bubble” like 2007. With the third highest concentration of “equity rich” homes in the country, our region is fundamentally sound and hard to crack.

Future Demand: Over 4.5 million Millennials will turn 30 over the next few years and look to increase wealth through homeownership. And more than a decade of under-building, Capital Gains Tax regulations, and Prop 13 protections are sure to sustain high demand — and prices — for years to come.

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