Chic vs. Geek: To Zillow or not to Zillow?

That is the question, and we hear it a lot from new clients. Should buyers and sellers rely on home values posted on websites like Zillow or Redfin? Let’s talk about it…

CHIC (PEARL)

If you’re looking to determine a home’s true value, Zillow and Redfin are a good starting point, but you shouldn’t rely on them to reflect the nuances of the home, neighborhood, market conditions, and seller’s expectations. It’s important to talk to an experienced agent or appraiser in order to figure out what’s realistic for your situation. A good agent can also give you an idea of how long it will take to sell based on recent activity in your area. It can be hard to know what you’re getting into, especially when you’re just getting started. Many people think they can handle the process on their own, and that may be true. But more often than not, they find themselves contacting an agent!

GEEK (KEVIN)

Zillow’s estimates are based on a combination of publicly-available data and proprietary algorithms. The public data includes information from local governments, tax assessors, county records, and other sources. The algorithm that determines these home values isn’t designed to take into account the many ground level factors at play on a property. As a result, you may find that it overestimates or underestimates the value of homes in your neighborhood. If you want to get a good deal, an algorithm won’t help. You have to talk to a human to get an idea of a target price and what to expect from the market. And a good agent can help you translate all the technical jargon!