Tahoe Secondary Market

We recently rolled up to Lake Tahoe for an economic summit with our Compass family and found a hot market where median sales prices are up, inventory is high, and vacation homes are flying off the shelves!

Diversity is Our Identity

The Census Bureau recently released data from their American Community Survey (ACS) for 2022, and some interesting numbers pop out in Santa Clara County. For example, 62% of households are single family homes, and 60% of housing units were constructed prior to 1980.

An astounding 41% of the county’s residents are foreign born, and 55% speak a language other than English at home, making this one of the most diverse communities in the country — and the world.

Pricing matters.

You don’t have to take our word for it. Just take a look at the numbers. Homes that go through a price reduction spend nearly two months longer on the market and sell for around 10% less than homes without price reductions. That’s a significant difference, and another reminder to price your home to sell, not to shock.

Why are people on the move?

According to the U.S. Census, Americans are on the move, with 8.7% of the population changing their environment in 2022 alone. Why? There are a number of factors. The aspiration to move from renting to owning is part of everyone’s home dreams. Proximity to family is also a critical component, especially with the cost of childcare. And of course, housing affordability and the cost of living are also huge factors.

It’s interesting to note that young people and seniors are the most motivated demographics to move, and for many of the same reasons like new jobs and career opportunities. Check the numbers for additional insights.